Technical SEO is the foundation of all visibility. Here are the 12 most common problems we find on Danish websites — problems that block growth in Google.
The checklist
- Client-side rendering: If your page is rendered only in JavaScript, Google sees an empty page. Server-side rendering solves it.
- Missing sitemap.xml: Google needs to be able to find all your pages. A sitemap helps indexing.
- No canonical tags: Without them, Google doesn't know which version of a page is the right one — and you risk duplicate content.
- Slow pages: A load time over 2 seconds costs rankings — and customers.
- Duplicate content: The same text on several pages dilutes your authority.
- Missing structured data: Schema.org markup (FAQ, Service, Organization) helps both Google and AI search.
- Poor internal linking structure: Important pages should be linked from important pages.
- No mobile-first design: Google ranks based on the mobile version.
- Blocked resources: If robots.txt blocks CSS/JS, Google can't understand the page.
- Thin content: Pages with almost no text never rank.
- Missing HTTPS: A requirement, not a bonus.
- No 404 handling: Broken links waste your crawl budget.
Want to know how many of the 12 are blocking you right now? Get a free SEO analysis here.