AI SEO (GEO): how to get your business mentioned by ChatGPT

When a customer asks ChatGPT “who is the best carpenter in Aarhus?” — who gets mentioned? Not necessarily the one with the most Google rankings. AI search picks its sources by completely different rules, and that is what we call AI SEO or GEO (Generative Engine Optimization).

How do AI search engines choose their sources?

ChatGPT, Perplexity and Google’s AI Overviews cite sources that are: well structured (clean HTML + structured data), expert-based (in-depth content with real authors), and frequently cited elsewhere. A page with FAQ schema, clear answers and strong E-E-A-T has a markedly better chance of being mentioned.

The practical work

• Structured data: FAQ, Service, Organization and Person schema — so AI understands exactly what you are.
• Clear answers: Answer direct questions in plain language — ideally in the first lines of the page.
• Entity SEO: Make your business a recognisable “entity” with consistent information across the web.
• E-E-A-T signals: Real authors, an about page, reviews and authoritative links.

The future is already here

AI search is growing explosively. The companies that optimise for it now will be tomorrow’s cited sources. Get a free analysis of your AI visibility here.